Digital marketing has become a core business driver in the platform economy, yet it brings heightened regulatory scrutiny and evolving compliance obligations. We assist clients in navigating China’s legal landscape for online advertising, influencer engagement, algorithm-driven promotions, and consumer protection, while advising international brands on aligning their global marketing strategies with Chinese regulatory requirements. Our services enable businesses to deploy innovative campaigns confidently and mitigate legal and reputational risks in the digital space.

Advertising and Content Compliance

• Advertising content legality review

  We review marketing content for compliance with laws on false advertising, pricing rules, prohibited content, and sector-specific requirements for healthcare, financial, and other industries.

• Programmatic advertising and targeting compliance

  We help establish lawful processes for programmatic ad placement, audience targeting, and data usage.

• KOL and influencer agreements

  We draft and review contracts for influencer marketing, live streaming, short-form video campaigns, and platform partnership arrangements.

Platform and Technology Advisory

• Algorithm and recommendation system compliance

  We advise on compliance for algorithm-based recommendation systems, tagging, and content prioritization mechanisms.

• Platform operations agreements

  We support negotiation and structuring of MCN partnerships, affiliate marketing agreements, and platform management contracts.

Regulatory and Dispute Management

• Regulatory investigation response

  We assist in responding to inquiries and investigations by advertising, cybersecurity, and market supervision authorities.

• Consumer protection risk advisory

  We provide guidance on legal risks involving consumer rights in digital marketing campaigns.

• Marketing-related dispute resolution

  We represent clients in disputes over false advertising, unfair competition, and reputational harm in digital spaces.