We assist clients in building, managing, and protecting brand assets across the full trademark lifecycle. Grounded in the Chinese legal framework and international systems such as the Madrid Protocol, our services span clearance, registration, enforcement, and commercial use. We help domestic and international businesses strengthen brand distinctiveness, mitigate infringement risks, and unlock commercial value through effective trademark strategies.

Registration and Portfolio Management

• Availability searches and risk assessment

  We conduct registrability analyses and risk evaluations to help clients identify viable trademarks and avoid conflicts with prior rights.

• Trademark registration and portfolio maintenance

  We handle end-to-end procedures for trademark applications, renewals, assignments, name/address changes, and license recordals with the China National Intellectual Property Administration (CNIPA).

• Opposition, invalidation, and non-use cancellation

  We represent clients in opposition proceedings, invalidation petitions, and cancellation actions based on three-year non-use under Chinese trademark law.

• International registration strategies

  We assist with global filing strategies, including Madrid Protocol applications and direct national filings in key jurisdictions based on clients’ business footprint.

Strategy and Monitoring

• Trademark watch and infringement alerts

  We monitor official gazettes and online marketplaces for conflicting marks or unauthorized use, and issue early warnings with tailored response suggestions.

Enforcement and Dispute Resolution

• Infringement litigation and enforcement

  We represent clients in trademark infringement lawsuits, administrative enforcement actions, and complaints to market regulators across China.

• Unfair competition and bad-faith registrations

  We pursue actions against look-alike marks, domain squatting, and other forms of unfair competition through administrative or judicial proceedings.

Commercial Use and Transactions

• Trademark use compliance

  We advise on compliant use of trademarks in co-branding, brand partnerships, franchising, and marketing to preserve enforceability and distinctiveness.

• Asset transfer and integration in transactions

  We support trademark asset planning in mergers, acquisitions, and group restructuring, including valuation, assignment, and transitional use arrangements.